This year, the first brand-mocking callouts hail from Twitter, and are coming in much earlier than usual. The annual and obvious pandering is so blatant that it's inspired its own set of memes regarding how quickly corporations seem to remember (and then forget) the LGBT community. At this point, we know what to expect: lots of rainbows, free condoms, happy dancing, and a whole lot of brands making shallow attempts to market to queer people.
It's almost June, and most cities are gearing up for what is bound to be a raucous post-Covid celebration around the world.